From One City to Many: How The Studs Is Building India’s Bar Franchise Network

Introduction

You wouldn’t believe how much India’s nightlife has changed over the past ten years when the focus was on nightlife only, and pubs and clubs were the only options for experiencing the social spaces. People who want to socialize and dine can now go to immersive, themed venues like the Studs Sports Bar - India’s first sports bar to offer live music, multiple televisions with live sports, and a menu with a wide variety of food offerings to customize the venue for large groups - is at the forefront of this social dining evolution. The Studs Sports Bar started with a single outlet and now has dozens of franchises across the country, proving that the right idea, backed by the right model, can scale rapidly. Today, The Studs isn’t just a bar — it’s a thriving sports bar franchise and a leading

business opportunity for investors who want to be part of India’s booming social-dining movement.

The Rise of Sports Bar Culture in India

Mumbai, Bangalore, Pune, and Delhi have all seen an evolution in nightlife, and in these areas, young professionals and urban millennials are looking for places of the dining and entertainment and that can experience now at sports bars that offer:

• Live sports screenings

• Premium cocktails and craft beers

• Curated food menus

• Live music and entertainment

All the above has increased the interest in sports bars and the opportunity to open multiple franchise locations around India.

Consumers don’t just want to eat- they want a social community to feel, a social experience, and an area to celebrate the thrill of the game, and this cultural wave set the stage for scalable bar franchise models like The Studs.

The Studs Story — A Homegrown Success

The Studs made its debut in the Indian market with one mission: to bring global sports bar concept and culture with an Indian touch of hospitality and food.

Location	Year
The Studs – Juhu, Mumbai	2017
The Studs – Andheri, Mumbai	2018
The Studs – JP Nagar, Bangalore	2020
The Studs – Haldwani, Nainital	2022

From day one, the brand attracted sports fans, families, corporate groups and party lovers alike to a diverse audience that validated the format and encouraged expansion through franchising.

Choosing the bar franchise model allowed The Studs to collaborate with passionate F&B entrepreneurs, scale strategically and bring the experience to more cities across India.

What Makes The Studs a Standout Bar Franchise Brand

Proven Business Model with Scalable Operations

The Studs is a franchise in India and a profitable bar due to refinements in working systems and routines that have built over time working on staff training, vendor management, SOPs, and diverse marketing strategies.

Signature Experience and Brand Identity

The Studs is not just another lounge. We offer an enthusiastic blend of live sports, great food, drink selections from our world-class bar, and high-energy music that creates an experience that keeps our customers coming back.

Support System for Franchise Partners

Franchisees receive end-to-end assistance including:

• Site selection support

• Pre-launch planning

• Training modules for staff and managers

• Marketing guidance and launch promotions

• Centralised supply chain

The backbone of the business provides each outlet, from Mumbai to a Tier-2 City, maintains the same operational excellence.

Expanding the Network — From One City to Many

The Studs now operates in prime dining and nightlife hubs like Mumbai, Bangalore, Ranchi, and others, and has several new outlets in the pipeline. The brand operates in Tier-2 cities. The brand focus also goes beyond metro cities

The Studs is expanding into Type-1, Type-2, and emerging entertainment areas, making it easier for sports and music fans to reach entertainment destinations.

Why Entrepreneurs Are Choosing The Studs Franchise

As the F&B sector is expanding, The Studs is receiving attention from investors due to bar franchise opportunities entertaining audience

• Strong brand identity and community appeal

• High footfall during sports seasons and weekends

• Trend-driven menu and premium bar experience

• Strong marketing and supply chain support

• Positive customer retention and repeat visits

Testimonials from franchise owners highlight financial stability, reliable support and rapid market traction, especially in cities with strong corporate and youth presence.

The Studs Expansion Vision for 2025 and Beyond

The Studs is geared for aggressive yet strategic expansion, with multiple outlets planned in:

• Mumbai (new micro-markets)

• Nagpur, Maharashtra

• Jalandhar Punjab

The brand is also exploring international collaboration opportunities in Asia and the Middle East, along with tech-enabled franchise management systems, improved data analytics, and sustainability initiatives.

How to Become a Part of The Studs Franchise Network

Step-by-Step Franchise Application Journey

1. Submit your initial franchise enquiry

2. Evaluation of eligibility and business goals

3. Investment structure and financial planning

4. Assistance in choosing the right city & location

5. Restaurant/bar setup and launch support

6. Operational and marketing management support post-launch

Becoming part of The Studs family means more than owning a bar, it means joining a vision of bringing world-class sports entertainment to India.

📌 Visit the Franchise Enquiry Page on www.thestuds.in to get started.

Why Location Matters in Franchise Expansion

No franchise can do without a location strategy, and for The Studs, the location strategy is:

• Premium nightlife corridors

• High-traffic commercial hubs

• Neighbourhoods with a strong dining and entertainment culture

Studs intends to launch several new cities with high market demand and an emerging nightlife to ensure market penetration.

Conclusion

The Studs story started with a single outlet in Mumbai, and, in a short time, the sports bar franchise spread to several locations. It is a testament to The Studs brand and business model, but more importantly, it is a testament to the shift in nightlife culture in the country.

The Studs is India’s fastest growing and most loved sports bar chain powered by passion, community spirit, operational excellence, and strategic growth.

📢 Join The Studs Franchise Family — Let’s Bring the Game Closer to Every City in India.

Explore franchise opportunities and start your journey today.